Mobile Marketing and Engagement : What a PR Guy Thinks

I just finished pulling a big report together and punted it out there

Download How the Mobile Internet is Disrupting Our World (Final)

The Summary goes like this...

To paraphrase, some of us achieve innovation and some have innovation thrust upon us.

We believe that a stream of innovations in and around mobile phones has created a new entity in the world of communications, often referrer to as “mobile internet”.  And whether you regard your self as a communicator, a marketer, a politician, or just someone who likes to keep up to date, we believe that this is a topic worth attending to.  It is being thrust upon us.

In our view, the term “mobile phone” doesn’t really capture what these devices are about any more.

And while the phrase “mobile internet” hints that something interesting happened when people started accessing the internet wherever they were, even this suggests that if you “get” the internet then you will “get” this new thing.  This may be a too casual response.

We have written this paper to explore what “mobile internet” is all about and to offer a few suggestions as to how to deal with this new “giant” thrusting him self into your professional life.

The cheat sheet goes as follows

-          the numbers show it’s big  already

-          understand the iPhone phenomenon and you’ll understand most of this

-          it’s not just another channel for your messages

-          it is a place where “classical” marketing can flourish

-          to really “get it” you need to start splashing around, so get yourself a “smart phone”, download some “apps” and join in

We believe that the Mobile Giant is a major innovation and one that presents major opportunities for our own innovations.  As such, we welcome him into the

Communications

Village

and look forward to a fruitful new era .  But, let us go back to the beginning of the story…..

Comments

[Marketing Plan]

Hi,
Nice post! You have worked hard on jotting down the essential information. Keep sharing the good work in future too.

[custom written essay]

Wonderful article, thanks for putting this together! This is obviously one great post. Thanks for the valuable information and insights you have so provided here.

[Büyü]

Nice tutorial, but I must disagree. I’m working with a Dell Latitude XT2 and touch events are not always fired in the the same order with mouse events on my machine. Actually it seems to work most of the times but every now and then the order is switched. I’m not quite sure if this may be hardware dependent (or at least caused somehow by the system and not by the Flash Player). I think the better solution by Adobe would have been to implement a switch to simply disable this behaviour when needed.

[lokbalsebeaug]

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[Marketing for Engagement]

Nice one guys! We might try to work a reference to this one into our post about marketing for engagement next week is that's cool?

[mobile marketing]

It sounds like you have the right strategy in place. Always look for a mobile marketing agency that can and has handled all aspects.

[DeTEbx]

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