I just finished pulling a big report together and punted it out there
The Summary goes like this...
To paraphrase, some of us achieve innovation and some have innovation thrust upon us.
We believe that a stream of innovations in and around mobile phones has created a new entity in the world of communications, often referrer to as “mobile internet”. And whether you regard your self as a communicator, a marketer, a politician, or just someone who likes to keep up to date, we believe that this is a topic worth attending to. It is being thrust upon us.
In our view, the term “mobile phone” doesn’t really capture what these devices are about any more.
And while the phrase “mobile internet” hints that something interesting happened when people started accessing the internet wherever they were, even this suggests that if you “get” the internet then you will “get” this new thing. This may be a too casual response.
We have written this paper to explore what “mobile internet” is all about and to offer a few suggestions as to how to deal with this new “giant” thrusting him self into your professional life.
The cheat sheet goes as follows
- the numbers show it’s big already
- understand the iPhone phenomenon and you’ll understand most of this
- it’s not just another channel for your messages
- it is a place where “classical” marketing can flourish
- to really “get it” you need to start splashing around, so get yourself a “smart phone”, download some “apps” and join in
We believe that the Mobile Giant is a major innovation and one that presents major opportunities for our own innovations. As such, we welcome him into the Communications Village